In Print:  For the first time ever, Conde Nast will publish up to six special-interest publications later this year, starting with "Glamour Do's and Don'ts."
In a move that marks a continuing focus on brand extensions, Conde Nast will publish as many as six special-interest publications (SIPs) later this year for sale on newsstands only. Starting with a "Glamour Do's and Don'ts," SIPs are also expected from titles including Vogue, GQ, Bon Appetit and The New Yorker. This comes on the heels of Conde Nast reviving the Gourmet brand as a special iPhone app, "Gourmet Live," and the launch of a newspaper-distributed monthly food magazine, Dash, which features content from Bon Appetit, Gourmet, Epicurious.com and Parade.   Source: Media Daily News, 7/02/10

On Line:  Apple to tap iTunes user data to maximize ad appeal and consumer targeting for its new iPhone app ad program, iAd.
True to its game-changer DNA, Apple continues to shape the future of mobile advertising with its recently released iAd program which places ads in iPhone applications. In an effort to maximize ad appeal and consumer targeting, Apple is studying the buying habits of its 150 million iTunes users. Based on what users download, the time they spend interacting with applications and what they delete (among other data points), Apple is creating behavioral profiles that can be matched with appropriate promotional messages. All this is sure to give Google a run for its money in the mobile advertising arena which is projected to grow 43% this year to $593 million, and reach $1.56 billion by 2013, according to the New York-based research firm EMarketer.   Source: Bloomberg.com, 7/06/10

Out of Home:  ESPN/ABC look to out-of-home to drive World Cup viewership.
Out-of-home advertising continues to prove its ability to drive response. According to Mediaweek, ESPN/ABC turned to the medium to boost viewership of its 2010 World Cup coverage and received a 47% lift in viewership over its linear TV deliveries. ESPN isn't alone among networks using outdoor advertising. Many cable networks are tapping it to reinforce their brand and programming while current and potential viewers are away from home.   Source: Mediaweek, as reported by the OAAA

On Air:  Radio joins forces with newspapers to capitalize on changing consumer media consumption habits.
Wonders do in fact never cease, especially in today's ever-evolving media era. So, perhaps it should come as no surprise that radio and newspapers, historically arch rivals for local ad dollars, are joining forces to beat declining revenues and shifting media consumption habits among consumers. In content-swapping agreements, stations are delivering news via online newspapers, using air time to promote the sites and beefing up on-air content with newspaper assets, with great results. For advertisers, this could lead to interesting local market reach and sponsorship opportunities.   Source: Media Life Magazine, 6/29/10