In Print:  Magazine ad spending is expected to grow in 2010.
A new study by Outsell, a market research firm that specializes in the publishing and information industries, shows that magazine ad spending is expected to grow in 2010.  According to the study, which will be released this week, ad outlays will rise 4.2% in consumer magazines and 1% in B2B titles for total spending of $9.4 billion in 2010.   Source: Forbes 3/8/10

On Line:  Marketing executives are feeling optimistic in 2010, especially with social media initiatives.
Though cautious with their budgets, a majority of senior-level marketing executives surveyed recently are feeling 66% more optimistic about 2010 than they did about 2009. They are especially positive about their digital buys; 72% said they are planning "new social media initiatives" in 2010.    Source: MediaPost 3/3/10

Out of Home:  Clear Channel unveils a new network of digital billboards nationwide.
Clear Channel Outdoor is unveiling a new national network of digital billboards delivering local news and traffic. Debuting in Chicago, the digital billboards provide brief summaries of local and relevant news and traffic every 80 seconds along with local advertising. Regular display ads fill the balance of the time. This new national network will include 450 digital billboards in 33 markets across the U.S.   Source: MediaPost 2/24/10

On Air:  Televised sports events are a surprising way to reach women, especially the olympics.
Televised sporting events are a great way to reach ...women?!  If, that is, it's a sporting event such as the recent Winter Olympics.  According to the Nielsen Company, through February 21, an estimated 56% of Olympic viewers were female, while 44% were male. Conversely, this year's Super Bowl audience was 54% male and 46% female. Overall, the most popular Olympic events among TV viewers included freestyle skiing (the moguls competition), downhill skiing and luge.  Source: Center for Media Research, 3/9/10