In Print:  Magazines give themselves a boost with a multi-publisher campaign.
Magazines are giving themselves a boost with a multi-publisher campaign aimed at promoting the vitality of the medium. Starting in April and May issues, more than 100 titles will feature ads that address misconceptions surrounding the future and effectiveness of magazines.  Publishers are hopeful the ads will reach both advertisers and consumers to reinforce the continued relevance and significance of magazines in a digital age   Source: MediaWeek 3/1/10

On Line:  Media planners are enthusiastic about digital buys in 2010.
Digital buys are growing. According to a new study released by Adify Media, 68% of media planners and agencies now use online ad networks as part of their digital ad buys, a 24% increase in the past 18 months.  Additionally, while 56% of respondents' online budgets were more than $500K in 2008, 73% were over $500K in 2009.   Source: MediaPost 2/26/10

Out of Home:  Reach your consumer on Spring BReak beaches this year.
Life's a beach, particularly with college kids on Spring Break. It's their favorite Spring Break destination and there's no better way to reach them than to join them there by sponsoring concerts or booths at beaches or with sampling programs. Nearly five million college students planned on taking a Spring Break trip last year, and a brand's presence at popular Florida Spring Break beaches such as Panama City and Daytona Beach or in Arizona at Lake Havasu ensures reach among this valuable demographic.   Source: Media Life Magazine 3/1/10

On Air:  Cablevision sees large increase in Q4 2009 sales.
Demand for TV advertising is beginning to bounce back after a challenging year; Cablevision networks saw a 20% increase in advertising revenue in the fourth quarter of 2009. Premium ad space available on AMC during shows such as "Mad Men" and "Breaking Bad" is credited with the fourth-quarter boost.   Source: MediaPost 2/25/10