Archives
Industry Insider
June 2nd, 2009
Thought of the Week: "If you wait to do everything until you're sure it's right, you'll probably never do much of anything."—Win Borden, Author & Speaker
In Print: Magazines look to mobile apps to build brand awareness.
Magazine publishers are looking to add revenue and increase awareness for their magazine brands via mobile apps. Hachette is planning iPhone apps for its titles Elle and Car and Driver later this year. Similarly, Meredith Corp. will be launching consumer-supported mobile apps in areas such as food, parenting and fitness for their various mass lifestyle titles. Source: MediaWeek 5/24/09
On Line: New survey finds online video is fastest growing media platform in history
Online video is the fastest growing media platform in history, according to a new survey of 1,000 active U.S. web users ages 16-to-65. With 97 million Americans watching a streaming video clip in one week in January, this study shows how in just three years, online video has gone from almost non-existent to mass market. According to the study, 72% of U.S. web users watch video clips online, outnumbering bloggers and those on social networking sites. Source: Media Post Magazine 5/29/09
Out-of-Home: Live advertising drives car sales.
An agency in the Netherlands advertising a client's online used-car marketplace (Auto Trader) couldn't sell dealers on the fact that 41 people visited the site every minute. So, the agency transported 41 people by bus to 15 dealerships across the country. At each stop, they exited the bus, surrounded a car in the showroom and checked out its features, just as they would on the site. After the campaign, Auto Trader saw a 75% increase in contracts over the previous year. Source: Media Life Magazine 5/28/09
On Air: Friday nights coming back strong this fall.
Previously considered a "throwaway" among nearly all of the Big Five networks, Friday nights are coming back strong this fall, with scripted shows filling time slots currently filled with reality shows, reruns and newsmagazines. In an attempt to gain ratings and advertising, networks are placing shows with huge followings such as "Ugly Betty" and "Medium" in Friday night prime-time slots. Perhaps the networks are taking a cue from CBS, the only network that has been doing this all along, dominating the night among adults 18-to-49. Source: Media Life Magazine 5/29/09
Magazine publishers are looking to add revenue and increase awareness for their magazine brands via mobile apps. Hachette is planning iPhone apps for its titles Elle and Car and Driver later this year. Similarly, Meredith Corp. will be launching consumer-supported mobile apps in areas such as food, parenting and fitness for their various mass lifestyle titles. Source: MediaWeek 5/24/09
On Line: New survey finds online video is fastest growing media platform in history
Online video is the fastest growing media platform in history, according to a new survey of 1,000 active U.S. web users ages 16-to-65. With 97 million Americans watching a streaming video clip in one week in January, this study shows how in just three years, online video has gone from almost non-existent to mass market. According to the study, 72% of U.S. web users watch video clips online, outnumbering bloggers and those on social networking sites. Source: Media Post Magazine 5/29/09
Out-of-Home: Live advertising drives car sales.
An agency in the Netherlands advertising a client's online used-car marketplace (Auto Trader) couldn't sell dealers on the fact that 41 people visited the site every minute. So, the agency transported 41 people by bus to 15 dealerships across the country. At each stop, they exited the bus, surrounded a car in the showroom and checked out its features, just as they would on the site. After the campaign, Auto Trader saw a 75% increase in contracts over the previous year. Source: Media Life Magazine 5/28/09
On Air: Friday nights coming back strong this fall.
Previously considered a "throwaway" among nearly all of the Big Five networks, Friday nights are coming back strong this fall, with scripted shows filling time slots currently filled with reality shows, reruns and newsmagazines. In an attempt to gain ratings and advertising, networks are placing shows with huge followings such as "Ugly Betty" and "Medium" in Friday night prime-time slots. Perhaps the networks are taking a cue from CBS, the only network that has been doing this all along, dominating the night among adults 18-to-49. Source: Media Life Magazine 5/29/09
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