In Print:  For first time ever, ASME invites readers to vote for best covers.
In a move designed to generate excitement for magazines, readers will be invited to cast votes for the first time ever in this year's American Society of Magazine Editors' Best Cover Competition. Run in conjunction with Amazon.com, ASME editors will narrow each of 10 categories down to six possibilities. Cover categories will include Best Obama, Best Fashion & Beauty, Best House & Home and sexiest, among others. Readers will then be able to vote on Amazon.com after the editors' submission deadline of June 12. One winner per category and one winner overall will be announced later this summer.   Source: Media Post 6/1/09

On Line:  Procter & Gamble gets serious about digital media.
One of the world's biggest marketers is getting serious about digital media. Procter & Gamble Co. cut its U.S. media spending overall last quarter, but it has more than doubled its spending on internet display ads, according to TNS. P&G hopes that the increase in digital advertising - along with continued spending on print and TV - will prove to be a more effective marketing mix for its brands.   Source: AdAge 6/8/09

Out-of-Home:  Mall advertising effective with teen mall shoppers.
Ninety-five percent of teen mall shoppers notice some type of mall advertising, according to a recent survey of teens ages 12-to-17 who have visited a mall in the past 30 days. According to the study, 68% spend two or more hours at the mall, on average, and over half spend $50 per visit. While there, 91% notice display ads, 85% notice hanging banners and 77% notice sampling.  Source: Scarborough Study as Reported by PRNewswire 6/4/09

On Air:  Upfront ad market signals improving economy.
  Though the upfront advertising market for TV networks is slow-moving, there is definite improvement. According to CBS Executive VP and CFO Fred Reynolds, the increase is among the "clear signs that the economy is improving."     Source: Media Post 6/4/09