In Print:  The future for celeb news weekly magazines is expected to remain strong.
Despite the influx of celebrity news websites over the past few years, the future for celeb news weekly magazines is expected to remain strong. According to a Media Life survey, more than half of the respondents agreed that there was still a huge demand for celebrity weekly magazines. However, most agreed that the magazines with the most effective print/digital partnership would be the most likely to survive the digital foray.  Source: Media Post

On Line:  Online video usage has grown substantially over the last few years.
Online video usage has grown substantially over the last few years. With new online video sites like Hulu.com becoming more prevalent, 35% of all web users now say they have viewed this type of content online, up from just 16% in 2007. Young adults are the heaviest users of online video with 90% of users ages 18-29 using the sites, up from 72% just one year ago.  Source: MediaPost

Out-of-Home:  In-store sampling boosts repeat purchases.
New research shows that in-store sampling boosts repeat purchases. Reviewing sampling effectiveness with new product launches and established brands, the programs brought in an average of 475 percent sales increase the day of the event, and those who sampled the item were 11 percent more likely to purchase it during the 20 week period that followed.  Source: Brandweek

On Air:  CBS working closely with advertisers to determine a value for customized packages.
CBS is offering a "name your price" approach to selling Super Bowl 2010 TV ad time. Learning from NBC's mistakes last year of scrambling to get rid of the last of its inventory after September's economic tumble, CBS is planning to negotiate by creating customized packages and working closely with advertisers to determine a value.  Source: AdAge