In Print:  Magazines using online to grow brands.
Though the past year has been challenging for magazines, many print edition brands are growing online. A comparison of June 2009 to the same time period last year shows a number of magazine sites posting double and triple digit gains. Conde Nast, specifically, saw traffic at two of their top sites surge: Glamour.com page views increased over 300% from June 2008 to June 2009 and Allure.com saw a 361% raise in page views.   Source: MIN 8/27/09

On Line:  Online ads integrated into page content are more effective, new research reveals.
New research reveals that online ads integrated into page content are most effective in driving ad awareness and purchase intent. The study examined 2,390 online campaigns over the last three years and found that half banners and rectangles were more effective than ads that framed the page. Also, campaigns using rich media and video scored much higher over ads using simple Flash animation.   Source: Media Post 9/1/09

Out-of-Home:  With the 2009 MLB playoffs, advertisers have opportunity to really drive their message home...
With the 2009 MLB playoffs approaching, advertisers have an opportunity to really drive their message home ...at home plate that is, literally, right where a critical mass of consumer attention will be focused. In a regular nine-inning game, there are 18 scrolling units behind home plate, one for each half-inning. This gives advertisers huge exposure, especially during the playoffs when games are seen in multiple markets and especially if an exciting home plate play is re-run repeatedly to a national audience. Major League Baseball's paid attendance at playoff games last season was just shy of 80 million, and that was on top of viewers at home.   Source: Media Life Magazine 8/31/09

On Air:  Fox gives repeat shows an interactive high-tech twist with "tweet-peats."
  Fox is giving repeat shows an interactive high-tech twist. On Wednesday and Friday this week, the network is introducing "tweet-peats" for two of their shows. "Tweet-peats" are messages from the cast and producers delivered via Twitter. Commentary on the episodes will be available online and scrolling on the bottom of the screen during the shows. Fox hopes these interactive telecasts aired as during the lead up to the premieres with will create a buzz for the upcoming Fall lineup. Source:     Source: AdWeek 8/31/09