In Print:  Women's titles are highly sought-after for November.
Reaching women is a priority for November advertisers, according to just-released magazine ad page data for the month. Four of the top five ad page gainers in November 2009 vs. November 2008 are women's titles Southern Living, Real Simple, More and People Stylewatch.  Each of these magazines saw ad page gains ranging from 15.45% to 21.28% in November.   Source: Min Online 10/20/09

On Line:  Status update services are used by nearly 1/5th of all internet users in the U.S.
Status update services such as Twitter are continuing to grow quickly, according to research released last week. The study shows that 19% of all U.S. Internet users now use update services, up 8% from the 11% who used update services in April. Young Internet users were the largest-growing sector; 37% of respondents aged 18 to 24 now use these services, up from 19% in December 2008.   Source: AdWeek 10/21/09

Out of Home:  In-store advertising proves valuable and effective, according to consumers.
In-store advertising has proven impact, according to consumers. Of the shoppers polled in a March survey, 32% said that in-store advertising is "very effective." And grabbing consumers where they are buying is crucial: 69% of shoppers called the in-store experience a "make or break scenario," while 60% said that brand decisions are being made at the store.     Source: Brandweek 10/20/09

On Air:  Late-night TV ad spots are in high demand following a slow fall upfront market.
Despite David Letterman's recent travails, demand for late-night network television shows has held. Shows such as the "Late Show with Craig Ferguson" on CBS and "The Tonight Show with Conan O'Brien" on NBC are selling out quickly in the fourth quarter as marketers reappear following a slower fall upfront market.   Source: MediaPost 10/22/09